What Is This “Turnkey Websites” Thing?
Before going any further, I should define what exactly a turnkey website system is. This definition is completely my own, but I use it to establish the term so we can all move forward on the same page:
Automated Turnkey Websites: A website you build once and sell to multiple customers in a specific niche. It is delivered to customers in an automated fashion so as to minimize the amount of time needed for maintenance. It is sold at an affordable price to attract clients who can’t afford a full custom website build, yet need a more customized solution than what other website platforms offer.
In other words, you:
- Build a website template for a niche market.
- Automate the site delivery, customization, and maintenance.
- Sell it at an attractive price to the niche market and scale to infinity!
I’ve also coined my own term for my style of automated turnkey system: WaaS (Website as a Service).
Now that you know what you’re building, let me talk a bit about the turnkey WaaS network that I built…
About My Own Turnkey System
I started out selling a WordPress theme for a particular client niche. It came with some training videos walking people through how to install it on their own hosting server.
It was cumbersome to support because each user had a slightly different server setup, had the ability to install their own plugins, and things just didn’t stay consistent. Support was a nightmare.
I knew simply selling a theme wasn’t what I wanted to do. I thought there had to be a better way—a win-win where I could provide a consistent experience for my customers and also reap the benefits of a recurring revenue business model.
That’s when I had the idea to build a turnkey system that would allow my customers to sign up for a website that they could configure on their own, but be hosted and maintained by me “on the back end.”
My turnkey platform has now been running for a few years and it’s been a lot of fun to watch it grow. It now provides a steady, predictable side income for me that I can continue to grow as much or as little as I want.
On top of that, my customers are thrilled with the experience. They especially love that they still have control over their website, but don’t need to worry about hosting, security, and updates.
The Dawn of “Turnkey Websites Blueprint”
It occurred to me that turnkey systems are a great business niche for part-time or full-time web consultants who are looking for a way to serve their lower budget clients. I decided to start sharing the experiences of my own journey in order to help other web consultants build their very own turnkey website solution.
That’s what this website is all about!
Please enjoy the info and let me know about your own turnkey project. I love hearing what others are doing!
– Matthew Rodela
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